This is a short informational note for all the laymen (and women) out there. It is specifically geared towards all those of you who have never experienced the benefit of today’s modern digital and software technologies. Perhaps there are some of you who are still relying on hand-painted signage to market your businesses. Now, while all that may still be picturesque and pretty, just how effective is it in attracting foot traffic through your front door. Foot traffic is basically the customers that will come streaming through your doors once you have taken advantage of new marketing and digital branding technologies such as directional signage.
What this means is that your new creative designer will be doing things from his or her desktop. He or she is essentially skilled as a graphic designer. Because the software tools are specific and legendary, having been tried and trusted by others through the years, they will always be using their Mackintosh applications. This means that they will be utilizing the software tools designed and innovated by the world’s most valuable company, one Apple Inc.
Are you getting the design picture so far?
Think of this practically for a moment. Think of it like the true businessman or woman that you are. Labor costs are down. Costing of required servicing tools is down as well. Saving you time and saving you money is the new business mantra for fresh branding, marketing and front shop or factory displays. It can take as little as one day for one staff member to deliver you a new presentation all from his or her desktop.
In consideration of the service effectiveness and deliveries, you will be saving on marketing and advertising expenses going forward.